At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. We have a large and rapidly growing user base of passionate parents-to-be who are making important purchasing decisions for one of the biggest events in their lives, which is both exciting and overwhelming. Our core product is our universal baby registry. Currently one in two first-time expecting families in the United States actually create a baby registry at Babylist.com. In 2019, over $400 million worth of gifts were purchased off of Babylist registries.