Rally gives ecommerce merchants the freedom to build a checkout experience that reflects their brand. We are part of a growing headless commerce ecosystem, playing a critical role in joining a multi-dimensional, flexible frontend experience with the backend that best suits the merchant. Our goal is to give merchants the tools to create a seamless checkout experience, connect more deeply with their customers, and significantly impact revenue growth. We appreciate a decentralized ethos and are merchant and revenue-focused, always. Merchants should own their checkout and Rally is here to help them do that.