Remote, USA
Full Time
Posted on: September 05, 2022

Position Overview

As a Copywriter within PNC's CREATIVE SERVICES & MARKETING CENTER OF EXCELLENCE, you will be part of the in-house creative team which develops and implements integrated marketing campaigns across all lines of business and includes branding, sales support, video, social, digital, and other creative deliverables.

This is a remote position and can sit anywhere within the PNC footprint, except for Colorado, Hawaii, Alaska. In person activities may occur periodically based on business need.


  • Responsible for brainstorming, creating, and transforming ideas into words for all digital and print channels.
  • Write clear and persuasive copy for websites, video, brochures, branch merchandising, ads, social media, sales collateral, white papers, thought leadership articles and all other marketing/communications collateral.
  • Research the technical properties of products.
  • Determine what makes products appealing to customers.
  • Develop unique, new concepts.
  • Work with art directors / designers to create compelling concepts.
  • Write clear and persuasive copy for websites, video, brochures, branch merchandising, ads, social media and all other marketing/communications collateral.
  • Revise and edit content as needed or directed by client.
  • Respond to feedback in a timely manner.
  • Ability to work under tight deadlines, multitask and comprehend a wide variety of complex subject matters
  • Check copy for spelling and grammar errors.
  • Self-motivated to stay current with industry trends and emerging technologies and the ability to teach others
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Knowledge of marketing fundamentals and an ability to implement them to create dynamic solutions
  • Entrepreneurial minded with an internal drive to continuously hit goals and succeed

In this position, you will collaborate with leaders across PNC’s lines of business. This is an opportunity to learn about and help PNC engage with a wide range of audiences — from incoming college students and underserved communities to small, medium and large businesses, a variety of organizations and novice-to-institutional investors.

Job Description

Creates creative content and writes original and compelling copy for marketing materials for creative executions and campaigns to ensure resonance in the messaging that will strengthen branding efforts.

Executes established creative vision to align with strategic priorities for all lines of business.

Writes original, compelling copy across multiple media (print, collateral, digital, video, email) for creative execution across all lines of business.

Participates in close collaboration with graphic designers to ensure continuity of overall creative marketing materials.

Collaborates with marketing specialists, proofreader and other internal partners on a regular basis.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


Accuracy and Attention to Detail – Understanding of the necessity and value of accuracy and attention to detail; ability to process information with high levels of accuracy.

Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.

Copywriting and Editing – Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.

Creativity – Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Organizational Communications – Knowledge of and ability to utilize the means, tools, techniques and media to communicate information about the organization internally and externally.

Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Written Communications – Knowledge of written communications issues and ability to produce a variety of business documents that demonstrate command of language, clarity of thought, and orderliness of presentation.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.


Bachelors (Required)

Additional Job Description

Base Salary: Commensurate with skills and experience


PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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