Copywriter, Global Copy

Remote, Remote
Full Time
Posted on: September 09, 2022

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Copywriter is a masterful storyteller on Under Armour’s Global Creative Team who is motivated and energized by the power of sport—obsessed with athletes, attitude, authenticity, and all things digital, at every customer touchpoint. The Copywriter’s creative work needs to carry the passion of the world’s greatest athletes—from this generation and the next—and the power to help inspire the very best in human performance. This versatile storyteller is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring.

This role will support digital copy across multiple channels and categories. The individual in this role will be fully dedicated to writing copy that puts the consumer at the center of every experience and is the best expression of UA’s brand voice to attract, engage, and convert our target demographic, the Focused Performer. This effort includes partnering with marketers, designers, and directors to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer.

Essential Duties & Responsibilities

  • Write, lead, and manage the development of on-brand copy (informed by our Brand Vision, Mission, and Values). This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners to drive consumer-focused content strategy and execution.
  • Support senior Copywriters across the creative department by writing content to support Style Guide deliverables.
  • Creation, implementation, and execution of email campaigns, personalization initiatives, as well as loyalty program, paid social, and shop app content

Qualifications (Knowledge, Skills & Abilities)

  • Ability to interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs
  • Be an advocate for the brand and an expert on our products—translate that understanding into concepts and actionable sales content and consumer experiences
  • Commitment to build and maintain strong working relationships with internal and external partners
  • Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
  • Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
  • Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact
  • Requires samples of work submitted with resume and salary history [Examples: Email Marketing, Digital ads and implemented campaigns, online content/Ecommerce site references (URLs)]
  • Ability to work in an agile, fast-paced, consumer-obsessed, test-and-learn environment
  • Excellent verbal, written, communication, and presentation skills
  • Excellent leadership, organization, and collaboration skills
  • Microsoft Office and Mac platform proficienc

Education And / Or Experience

  • Bachelor’s Degree
  • Minimum of 3-5 years of writing/content development experience.

Experience writing copy across digital channels, especially email is a MUST, and experience with e-commerce is a strong plus

Other Requirements


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

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Copywriter, Global Copy

Under Armour

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