Director, GTM Business Systems

Remote, USA
Full Time
Business & Management
Posted on: September 12, 2022

The Role

The role of the GTM Business Systems team is to optimize how internal teams use technology to automate processes and to unlock actionable data through the technology stack that supports Eventbrite's go-to-market teams (sales, marketing and customer success). The Director, GTM Systems is a key leader of the Customer team. This individual will lead a small team of high performing system managers, administrators and developers to ensure that we develop a systems roadmap for the current and long- term state that enables us optimize and scale our go to market and support strategies


  • Design, execute and evolve the strategy to develop and maintain the core systems our go-to-market teams use every day such as Salesforce, Hubspot, Genesys, Gainsight, Gong, and Zoominfo
  • Partner with senior business stakeholders to develop a strategic systems roadmap for current and long-term needs, driving architecture-level decisions and ensuring applications are aligned with business needs and effectively scale
  • Provide leadership, technical direction, and mentoring to maintain a high-performing, highly engaged team
  • Manage software vendor relationships and define process related to the evaluation and selection process of third-party systems/applications
  • Lead continuous analysis and improvement of tech stack features, utilization, releases, best practices, and return on investments that align with the company & functional vision and strategy


  • 5+ years experience leading business systems or GTM systems teams
  • 3+ years of direct people management experience and a proven track record of developing both Salesforce administrators and developers
  • Extensive experience with Salesforce; ideally you are a certified Salesforce administrator and/or developer with previous hands on experience configuring Salesforce
  • Experience setting strategy, driving change and delivering impact
  • Experience owning implementing and architecting sales and customer support technologies
  • Experience driving vendor selection and contract negotiation
  • A strong track record of both internal stakeholder influence and external partner management
  • Program management experience leading business/GTM system teams


At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you'll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more.

We care about your mental health and wellbeing.

Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You'll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.

We offer ongoing training and career development that meets people where they are in their careers.

We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world.

Work-life balance & flexibility is extremely important to us.

Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.


Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it's an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at


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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

Applicant Privacy Notice

Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis.

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Director, GTM Business Systems


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