Healthcare Copywriter

Remote, Remote
Full Time
Copywriting
Posted on: October 08, 2022

THE TEAM

The award-winning internal agency services the entire Cigna enterprise—including our two brands Cigna Healthcare and Evernorth Health Services. An essential part of the Marketing organization, we are a premier source of intelligent marketing insights, world class strategy, brilliant concepts, renowned design and content that inspires action and delivers results.

POSITION SUMMARY

Evernorth is seeking a Copywriter to join our internal agency team, reporting directly to one of our Group Creative Directors. You will be a fundamental part of our team, contributing to creative projects across all dimensions of the Evernorth business (B2B, B2B2C, D2C,). Primarily, you will craft content for eviCore healthcare, a leader in medical benefits management, one of the many capabilities that Evernorth brings to market. eviCore empowers the improvement of care by connecting patients, providers and health plans with intelligent, evidence-based solutions to enable better outcomes. This role requires an expert storyteller who is fluent in concepting and copywriting for multiple channels and audiences. All of this with a goal of delivering meaningful brand experiences for payers, providers and patients.

WHAT YOU’LL DO

Partner with Creative Directors, Art Directors, Designers and other members of the agency team to bring insight-driven creative concepts to life in unexpected and thought-provoking ways

Translate complex business strategies and product information into engaging headlines, copy and calls to action that inspire, inform and drive action for all audiences

Develop concept and write copy for a wide-range of cross-channel creative executions such as web, video, digital display, email, social, print collateral and presentation narratives

Edit content from internal product and marketing partners to ensure correct tone, flow, clarity, grammar and spelling

Demonstrate a curiosity to stay on top of emerging trends, advertising industry shifts and best practices

Confidently articulate creative ideas during internal creative reviews and brainstorms

Become an expert regarding Evernorth’s robust offering of health services, with a particular focus on eviCore

Act as a steward of the Evernorth and eviCore brands, responsible for maintaining consistency of verbal identity across all experiences

Partner with account and project management teams to ensure creative is on brief, on time and on budget

WHAT YOU’LL BRING

Bachelor’s degree in advertising, writing or communications

3-5 years of experience in an advertising or communications agency or highly strategic in-house agency

A stellar portfolio with examples that demonstrate conceptual ability and well-crafted copy, including web content, video, digital, email and print

An expert-level understanding of how to bring an idea to life and best practices across digital and traditional channels

An enviable level of attention to detail when writing copy

An aptitude for earning trust and developing meaningful relationships

A positive, can-do attitude with a growth mindset

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 50,300 - 83,800 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna .

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

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Healthcare Copywriter

Cigna

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