Marketing Manager

Remote, Remote
Full Time
Sales & Marketing
Posted on: September 10, 2022

Job Description

IQVIA MedTech is a fast-growing business focused on delivering fit for purpose solutions to the medical device and in vitro diagnostics industry. We are looking for an experienced, dynamic talent who can develop and manage marketing strategy and implementation for IQVIA MedTech’s Clinical Solutions division to increase brand awareness and generate customer-centric growth. It’s a great opportunity to be part of a growing, global team and help bring new ideas that can shape the future of the business.

Essential Functions:

  • Develop and manage comprehensive, cohesive, and measurable marketing plan for the Clinical MedTech division.
  • Collaborate with a cross-functional team of stakeholders across business units to ensure alignment on strategies, tactics, and outcomes.
  • Function as internal subject matter expert for Clinical MedTech.
  • Contribute to market research and competitive intelligence efforts to fully understand and stay up to date on business needs.
  • Monitor and analyze internal and external sources to develop business insights, implications, and recommendations for action.
  • Develop positioning and messaging for the Clinical MedTech division.
  • Drive marketing mix strategy across advertising, social, email marketing, PR, events, etc.
  • Responsibilities include value propositions, messaging, web content, conferences, customer insight, case studies, customer relationship marketing, advertising, social media, and sales support.
  • Interface with external agencies and appropriate internal functional groups to execute agreed-upon plan / program.
  • Monitor and analyze marketing programs on an ongoing basis to recommend and implement plan modifications as needed.
  • Provide project management oversight and ensure audience specific messaging for Clinical MedTech global events/industry tradeshows.

Experience and Qualifications:

  • Bachelor’s degree required and at least 5 years relevant marketing experience; or equivalent combination of education, training, and experience.
  • Strategic, self-starter, team player, results-driven professional.
  • Medical device or diagnostics marketing experience/knowledge helpful.
  • Clinical research marketing experience/knowledge helpful
  • Strong Microsoft Office skills
  • Strong communication skills
  • Fluent English speaker

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

As the COVID-19 virus continues to evolve, IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

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Marketing Manager

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