Senior Brand Writer

Remote, Remote
Full Time
Posted on: August 30, 2022

A home is the biggest investment most people make, and yet, it doesn't come with a manual. That's why we're building the only app homeowners need to effortlessly manage their homes ?" knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $500B industry ?" we must be doing something right.

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We're seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we'll build together.

Thumbtack by the Numbers

  • Available nationwide in all 3,143 U.S. counties
  • 70 million projects started on Thumbtack
  • More than 4 million customers in the last 12 months
  • Pros earn billions on our platform
  • More than 8 million 5-star reviews for our stellar pros
  • 1000+ employees and $3.2 billion valuation (June, 2021)

About the Brand Marketing Team

We're a tight-knit, collaborative group on a mission to make Thumbtack famous. The Thumbtack brand marketing team exists to reimagine brand building, using modern marketing tools to drive preference and brand recognition. We are tasked with creating a category-defining, differentiated brand and bringing it to life consistently across multiple media touchpoints to drive brand recognition and commercial success.

About the Role

You'll report to the Creative Director, working closely with the brand designers and writers to execute copy based on templates, iterate on existing language, and make net new assets to support various marketing initiatives. You'll craft copy for digital marketing work, primarily emails and engagement campaigns, but also language to support PR, internal comms, swag, social, and other various touch points within the company.


  • You'll be working closely with the brand designers and writers to craft new copy based on templates.
  • Iterate on existing language, and make net new assets to support various marketing initiatives: e.g. emails, paid social assets, etc.
  • You'll craft copy for digital marketing work, primarily emails and engagement campaigns, but also copy to support PR, internal comms, swag and other various touch points within the company.
  • Assist in the development of advertising concepts by understanding audience and platform delivery
  • Maintain a clear and consistent brand voice, adhering to commonly used brand frameworks and guides. Also be able to contribute to the development and refinement of the above.
  • Support team with marketing campaigns, primarily through writing and editing materials.
  • Create and edit original copy that is accurate, well-researched, and meets each brand's needs and deadlines

Must-Have Qualifications

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 4+ years as copywriter, agency or production house experience.
  • Strong portfolio that demonstrates strategic thinking, creativity and impressive writing chops.
  • Experience working within existing brand guidelines.
  • Great presentation skills with the ability to explain your creative vision and listen to feedback.
  • Comfortable working with senior- and director-level executives across the business.

Nice-to-Have Qualifications

  • Experience crafting language assets for social media and digital platforms.
  • Experience in helping create decks.
  • Worked in a conceptual capacity at an agency.

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.


Benefits & Perks

  • Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
  • 20+ company-wide holidays including two week-long shutdowns
  • Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
  • Stipends for remote work support, home office set-up and internet
  • Subscriptions and Employee Assistance Program for mental health and well-being
  • Cell Phone Reimbursement, Thumbtack services (North America only)

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack's Privacy policy available at

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact

*Currently, Thumbtackers can live anywhere in Ontario or British Columbia, Canada or the Philippines or in any of the following US states: AZ, CA, CO, CT, FL, GA, HI, ID, IL, IN, KS, KY, MD, MA, MI, MN, MO, NE, NV, NH, NJ, NM, NY, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, Washington DC. Our long term vision is to hire across all of the United States and Canada, but this expansion will take a few years.

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