Sr. Brand Naming Lead

Remote, USA
Part Time
Sales & Marketing
Posted on: October 10, 2022

Job Description:

We’re looking for a Senior Brand Naming Lead to act as the voice of our brand and bring an audience-focused approach to leading product naming, brand architecture, and messaging work.

Brand Strategy team develops consistent brand strategies, including naming and messaging frameworks to unify the growing complexitiesof our business. Our mission is to strengthen brand recognition, brand affinity, and differentiation.

Experience and Skills

3-4+ years brand marketing and/or brand strategy, naming and brand architecture experience in consumer or B2B marketing

Strong project management skills to guide product teams through the process

Top 3 things:

Expertise in naming and familiar with name types (descriptive vs suggestive), and must possess a deep level of understanding naming conventions

Experience with PowerPoint and MS Office Suite

Experience with competitive analysis

Primary Job Responsibilities

Act as primary point of contact for consumer, SMB and enterprise

Craft scalable brand strategies and construct a cohesive throughline that ties back to and elevates our brand

Lead the day-to-day naming requests start to finish, including brainstorming workshops, ideation of naming options, and final naming recommendations

Expertise in naming and familiar with name types (descriptive vs suggestive), and must possess a deep level of understanding naming conventions

Implement and constantly help to contextualize our brand architecture, naming systems, and standards within the broader context of our portfolio

Partner with Insights and GTM teams to sharpen value propositions, positioning, and develop crisp insights that inform our strategy and shape our communications

Aggregate all naming project tracking and summarize brand naming workstreams

Client Description:

Freelancing long-term with Aquent gets you access to some pretty cool things:

– You’re paid weekly

– Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

– Paid Sick Leave for all US and Canada talent

– Access to Fidelity 401(k) with company match

– Access to FSA Program (pre-tax payment toward bus or train passes, etc.)

– Direct deposit for your paycheck

– Access to our Talent Rewards Program (we reward for referrals!)

– Access to free online courses via Aquent’s Gymnasium, to help you develop your skills:

– Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you’re happy and progressing according to your expectations (we’re also there to be looking for new opportunities for you when you’re close to wrapping up)

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Sr. Brand Naming Lead


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